I'm Will Etheridge
I'm a full-stack developer, creative and marketer.
I create websites, app MVPs, brand identities, marketing strategies and materials.
If you're looking for help building an app, making your business grow, clarifying your messaging or just building something beautiful, I can't wait to hear from you.
"I've had the opportunity to work with Will on multiple projects over the last 5 years. His process is straightforward and allows quick execution on project deliverables. Time after time he has helped me bring my vision for my brands and companies come to light. Flawless in every aspect of the creative process."
Jeremy Fritzhand
Director, Startup Services - Alloy Development
Collaborate
Chances are you're here because you need help with a project.
Here are the packages I most often deliver for my clients. Don't worry if what you're looking for isn't listed, reach out to me and we can work out how to work together.
Popular Packages
Landing Page
From $800
Beautifully crafted landing pages are the key to a successful online presence.
I work with you to rapidly iterate and deploy a landing page so you can't start building your business fast.
Package Includes
- Wireframe created in Figma
- One page website.
- Built using your choice of platform. (HTML, React, Webflow, Wordpress, Strikingly.)
- Up to two rounds of revisions.
- Two week turn around time.
Messaging Makeover
From $1000
Too many businesses are great at what they do but terrible at talking about it.
I work with you to clarify your messaging and key value proposition before working to rearticulate your copy with a view to driving key business results.
Package Includes
- Business focus worksheet.
- Creation of brand brief.
- Creation of key messaging doc.
- Up to two rounds of revisions.
- Two week turn around time.
MVP Build
From $10,000
Do you have an idea for a killer app or online service but you don't know how to build it or where to start?
I'll work with you to build your MVP to help you get early traction and position your business ready for investors.
Package Includes
- User story creation.
- App wireframes with up to two rounds of amends.
- App build in React / NextJs
- API creation and MongoDB integration.
- 6 Months hosting.
Montly Retainer
From $1200 per Month
Need a digital Swiss army knife to add to your team? I'm here to help.
I'll work with you on an ongoing basis to add the skills that you and your team need to thrive.
Retainer Services Include
- Go to market strategy.
- Web development / maintenance.
- App / tool development.
- Marketing strategy.
- SEO.
- Content creation.
- Blockchain consulting.
Work
Some of my recent work.
Mealll
AI Powered Recipe and Meal Planning App
Mealll is an AI powered recipe creation and meal planning app.
I created it in response to my own struggles knowning what to eat and planning healthy meals. I thought developing the app would be a great chance for me to learn to work with AI APIs and learn mobile development.
The app is built using React Native with Expo. I recently launched on the App Store and Play Store. The app can be downloaded here.
Mushroom Rise
Batch Tracking App
Mushroom Rise is an producer of high quality medicinal mushrooms.
They approached me to build a web based application that would allow users to view the sourcing information for a specific batch of mushrooms.
I developed a lightweight app in react which makes it easy for the Mushroom Rise team to add new batches and for customers to access information. The app features a lookup functiont to allow users to lookup a batch. I took care to make sure the app eas easy to use and well designed, particularly on mobile devices.
Studio Bagru
Messaging Makeover
Studio Bagru is a successful and fast growing textile sourcing and tourism business based just outside of Jaipur, Rajasthan.
They needed help with clarifying their messaging to make it easier for potential customers as well as adding additional services to their range.
I worked with them to refine their copy across the site before rebuilding it using Strikingly.
CV Wallet
Tool Creation / Content Creation
CV Wallet are a UK based startup seeking to disrupt the recruitment industry with skill based hiring and verified credentials.
I worked with them to develop an SEO strategy to target high intent search terms for their target users before rapidly delivering 70 blog posts to rank for these terms.
Next, I worked with them to develop an automation tool using Zapier to allow them to easily translate their app and marketing copy across 28 different languages to allow easy internationalisation of their app.
Apparition Digital
Brand Design / Landing Page Build
Apparition Digital are a small business that creates videos for tech startups.
I worked with them to clarify their offering and brand design before creating an attention grabbing and punchy brand design and landing page.
Cloudsewn
GTM Strategy / Brand Design / Landing Page Design
Cloudsewn are a US based startup building a tool to help textile and garment manufacturing suppliers manage communication with their customers.
They came to me looking for help to rapidly launch their website and to begin to test messaging around their offering.
I worked with them to deliver a simple initial brand design and landing page alongside developing an initial customer profile and outreach stragegy to test the startup's initial assumptions.
Origin Thread
Blockchain Development / Video Production / Brand Design / Social Media
Origin Thread was a personal project I built during Covid. It is one of the first brand's to use NFTs as a permanent record of a product's supply chain.
Each shirt made contained an NFC chip that linked to an NFT. The NFT stored a video of the shirt's creation process.
The shirts were made using the ancient Indian craft process of block print. I'm proud to have preserved this tradition on-chain.
Working on Origin Thread lead to the opportunity to speak at Oxford University about blockchain technology as well as at NFT NYC in both New York and London.
I'm currently working with a UK consumer goods startup to deploy this approach with their product line. I'm excited to share more about this project in the near future.
Midjourney
Content Creation
Staying on top of the latest tech advances is crucial for any marketer or developer.
Working with midjourney has been so much more than that for me. It's allowed me to unlock creativity in an entirely new direction.
It's been great to use midjourney in client work, it's also been incredibly satisfying to create with midjourney for myself.
I'm having the most fun creating images of a sci-fi future.
Sewn in Cincy
Brand Development and Website Creation
Sewn in Cincy came to me looking for help developing their brand positioning and visual identity.
I worked with them to develop a brand system that paid homage to their home town of Cincinnati before developing their messaging and web presence.
Contact
If you've got a piece of work or a project you need help with, please reach out to me using the contact details below.
Email: WilliamJamesEtheridge@gmail.com
WhatsApp: +44 7931 408 305
Calendly: Click Here